The first Maoz branch was opened in 1991 in Amsterdam, Holland. The motivator behind this pioneer shop was the idea that it was time Dutch people were introduced to a new and nutritious vegetarian dish. Customers were served a pita-sandwich with daily-fresh, handmade falafel-balls fried in vegetable oil, topped with freshly made salads and sauces of their choice.

Sure enough, the Maoz sandwich became a huge success in Amsterdam, leading to the expansion of Maoz both nationally and internationally. Today, Maoz shops can be found throughout major cities in Europe, the United States and Asia.

Maoz is dedicated to spreading the vegetarian lifestyle worldwide!